Our Story
Named after our firstborn, our brand was inspired by a life lived outdoors, shaped by adventures, and fueled by a passion for fly fishing. We believe in the value of quality products crafted by independent makers, and we've built our company around that belief.
Our focus is on curating a collection for men who appreciate unique, durable, and high-quality gear. Whether you’re an urban warrior navigating the daily grind or a wanderlust traveler seeking new horizons, we’ve got everything you need for your everyday carry essentials.
We aim to provide a single marketplace where you can discover and purchase carefully selected products that reflect your lifestyle—goods that are made to last, function well, and stand apart from the ordinary. Here, it’s about more than just buying products; it’s about investing in the experience of quality craftsmanship.
Our Brands
We carefully select our brands for their quality, coolness, and practicality. Wherever possible, we source directly from the actual producers, ensuring authenticity and building relationships with makers who share our values. We focus on working with brands that embrace a like-minded approach to life—those who value craftsmanship, uniqueness, and supporting the “little guy.” As we continue to grow, we’re excited to bring on even more brands that align with our ethos and offer products you’ll be proud to carry and use.
Our Location
New Zealand
EddieBells HQ is based in rural Clevedon, New Zealand
+64 21 689 322
hello@eddiebells.store